Top Social Networking Apps Performance in Oceania Q1 2025

In the first quarter of 2025, the performance of the top social networking applications in Oceania showcased diverse trends across downloads, revenue, and active user metrics. Here’s a closer look at how each app fared according to Sensor Tower data.

Threads saw fluctuating weekly downloads, peaking at around 72K in the week of January 6. Active users showed a slight oscillation, starting at approximately 3.4M and closing the quarter at a similar level, with a notable increase to 3.5M in the final week of March.

WhatsApp Messenger maintained a consistent presence, with weekly downloads ranging from 52K to 62K. Active users steadily increased, reaching nearly 17.7M by the end of March, indicating a stable user base.

小红书 – 你的生活兴趣社区 experienced a dramatic spike in downloads, particularly around January 13, with over 311K downloads. Revenue also peaked mid-February at about $39K. However, active users showed a gradual decline, ending the quarter at approximately 167K.

Life360: Stay Connected & Safe demonstrated a robust revenue trajectory, peaking at over $152K in late February. Downloads fluctuated slightly, while active users remained relatively stable, closing the quarter around 1.5M.

Facebook maintained high engagement, with weekly active users consistently above 20M. Revenue peaked at around $70K in late February, showcasing steady financial performance.

For more detailed insights and data on app performance, visit Sensor Tower.